I've always been hired because I know how to control light. Photography is all about the light. The only way to capture an image is to have light bounce off the product. How we edit the light is all about the product we are shooting. For these pens, we needed a broad light so I used a bank. The light bank brought the long highlights that showed different elements that made the pens. A retractable fountain pen? Even back then that was weird.
Friday, January 27, 2017
Friday, January 6, 2017
PCH contest
PCH has been around for a long time. Back in the day, I shot for companies like Lillian Vernon and JCPenny directly just to stay busy. This image was for Smith Advertising. Ed Smith had many clients like this. I love this shot but I might have lit it a little differently now.
Subscribe to:
Posts (Atom)