LGFE

The layout was very tall but the image was going to be a very small part. Still, a simple band-aid had to look great. I shot many tests with actual band-aids and they looked terrible. I ended up making a 6 inch wide band-aid out of cardboard, sticky shelf paper and gauze. Life got much easier as I could lift the thing up off the background, add a nice shadow and make it look perfect. The Lord Geller Federico Einstein art director loved it (still thinks it was a real band-aid) and the ad was great. See? Photographers have to know how to do everything!

One year in the business and working for DDB!

This is the way my 41 year career has always seemed to go. My wife worked in a cool housewares store. A little old lady (probably 40 year old) said to my wife "what does you husband do?" My wife replied " my husband is a commercial photographer who is just starting out." The lady replied; "Well, my husband owns an advertising agency. I'll tell him you husband will be calling." That began a long relationship with Vito Catalano and the Catalano & Gornick agency and when they were bought by Doyle Dane Bernbach, I just began to work for art directors there. So here I was, in business one year, and working for DDB. I was absolutely blessed!

Good Housekeeping

Smith Advertising was a great small agency. I did lots of work for Ed Smith. We shot for PBS, CitiBank and Good Housekeeping. I don't have any film left from this job but I did find Polaroids in the job envelope. See? with ADD its very easy to match the layout you hold in your hands and then just make the lighting pretty. Thanks for the work Ed.

Bozell & Jacobs NYC

Tim was the art director, Bozell & Jacobs was the New York agency and Duracell was the client. Photographers with ADD like me work very well with actual layouts. As you can see here, the images look almost identical to the paste-up layout. All I had to do was control lighting and focus: just like always. Another happy client from way back then.

Certain Teed

This shot was for the Ken Baron Agency. The Art Director was Jose Matamles and the client was Certain Teed Insulation. The agency made the "score cards" my assistants when out and got the props and I just had to control lighting and focus. Just like always.

Moss Advertising 2

Michael Carrieri (art director) and Moss Advertising (agency) were great clients for me. This ad was for the Cattleman Palace Restaurants. I love the shot and feel it followed Mike's layout very well. As is always the case, Mike had the final say and he loved this one too.

Hammond Keehn

 

I still get layouts like this occasionally. A quick sketch with rough type for placement. This agency represented New York City's 225 gift building so we did lots of product shots like this one for ads and for use in the 225 gift building magazine. This agency helped make for a great year with lots of different kinds of work.