Moss Advertising

I am creating this blog to show how an ad agency's layout compares to the final images. As commercial photographers we often are handed a layout before a shoot. This is very handy for photographers with ADD who need to hold something for it to enter their brains. 
This layout was for Brooklyn Union gas, came from Moss Advertising and Mike Carieri was the art director. This time we ended up very close to the layout but it's always the art director's final decision.