Friday, September 30, 2016

Lord Calvert for DDB

Just as we were well into our second year, here came a liquor ad for Lord Calvert! The agency was Doyle Dane Bernbach and the art director was most likely Jose Matamales. The holy grail for still photographers continues to be alcohol because it pays better than most products. It used to be alcohol and cigarettes but I don't think they advertise those any more. Jose was a friend (as good a friend as you can have when you are ADD) and not only did real awesome jobs like the one above but we did very nice test images as well! He also let me light the way I wished including the first job I shot using strobe sunlight. I light most images that way now.

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