Lord Geller Federico Einstein was another great agency. They trusted me with some easy jobs but this one wasn't. I learned to light glass on this job as it was the first of many. The ice is fake and since it was black and white the liquid was weak tea. Jean Marcellino used me more than most and she loved this shot. It's one where the layout was matched by the image. I always knew that Jean's layouts would work that way.
Wednesday, March 22, 2017
Monday, March 13, 2017
Rhone-Poulenc
Geers Gross was a great Advertising Agency. This is a good example of the kinds of layouts we used to get. A nice sketch that demonstrates everything that is needed for the final image. Before the shoot it is the photographer's duty to find and rent the props and book the talent. For some reason we shot this in an office not the studio. The art director and I made a mess until she loved what she saw in the Polaroids. Then it was 6 rolls of 120mm Tri-X, processing, contact sheets and later, the final prints. Life seems easier now.
Friday, March 10, 2017
DDB and Polaroid
Another one for DDB. This one was fun. I had the bow created by a prop builder and the camera was delivered to the studio. After that it was just a matter for lighting the camera nicely and following the layout. I guess that's what this blog is all about anyway,
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