Rhone-Poulenc

Geers Gross was a great Advertising Agency. This is a good example of the kinds of layouts we used to get. A nice sketch that demonstrates everything that is needed for the final image. Before the shoot it is the photographer's duty to find and rent the props and book the talent. For some reason we shot this in an office not the studio. The art director and I made a mess until she loved what she saw in the Polaroids. Then it was 6 rolls of 120mm Tri-X, processing, contact sheets and later, the final prints. Life seems easier now.